What You Will Learn With Google Campaign Manager 360 Certification

The focus of the certification is to give an overview of the skills and knowledge to navigate Campaign Manager 360 effectively. You will learn how to set up and manage digital advertising campaigns (plus integrate analytics – thus overview of SEO and Google Tag Manager) across various channels, including display, mobile, and video. I found it very useful as you get the idea of project managing ad-campaigns and interactions and synergies with other departments.

Here are the main tracks and takeaways from what you will learn during the Campaign Manager 360 course

  • Campaign trafficking and optimisation
  • Audience targeting and segmentation
  • Campaign performance measurement and reporting
  • Mobile and video advertising best practices

Here’s more detail into each area you will learn and cover during the Campaign Manager 360 course.

Campaign Management Basics: This covers the core functionalities of Campaign Manager 360, including account structure, creating and managing campaigns, and user permissions.

Trafficking Workflows: You’ll delve into ad serving, managing creatives (ad formats), setting up placements (where your ads appear), and optimising delivery.

Audience Targeting: Learn how to target specific demographics, interests, and behaviours to reach the right audience for your campaigns.

Campaign Measurement: This section covers using Floodlight tags to track conversions and measure campaign performance using the Insights dashboard and Report Builder.

Verification and Reporting: You’ll gain an understanding of how to ensure your ads are served where intended and generate reports for analysis.

Mobile and Video Campaign Management: Learn the specifics of planning, executing, and measuring mobile and video ad campaigns.

Campaign Manager 360 Certification Exam

The exam is more for those users with hands-on experience in Campaign Manager 360, but the course is relatively short and simple. A lot of the questions and answers you should have already covered in the Q&A in the training. It is more advertising than SEO integrated and focused, but there are some important questions and familiarity with GTM and analytics with ads not working etc. So it’s worth it for that experience alone. It’s a good glimpse also into larger agency workflows and production.

  • Planning, implementing, and troubleshooting reservation buys
  • Working with partners and agencies within the platform
  • Ad serving, measurement, and optimisation techniques
  • Reporting and data analysis
A. Leaton
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Published by A. Leaton

Over 12 years’ experience in diverse digital marketing settings within international start-up and corporate environments. Proven ability to deliver conversion and traffic uplift results through hands-on execution of multilingual and international SEO, email, content, social media, PPC, broadsheet PR, web-development, email marketing, and CRM strategies and campaigns.

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