Digital Marketing Consultant & Digital PR

Fountain Partnership – Norwich, UK (fully remote)

Aug 2024 – Present

Developing data-driven SEO strategies that increase traffic, improve visibility, and drive conversions. Working across a range of digital marketing activities, SEO, AEO and digital public relations to help the department and business businesses strengthen their online presence and achieve measurable growth.

My responsibilities include planning and delivering SEO campaigns, analysing performance data, identifying opportunities for organic growth, and working closely with clients to align strategy with business goals. I support wider digital marketing activities by improving content, refining search performance, and contributing to campaigns that generate leads and build long-term results.

My clients include Mitsubishi Electric UK, Chiltern Railways, Visa Direct, Hello Vet, Movicol (brand) and Norgine Pharmaceuticals.

I have a in-depth technical SEO knowledge focus driving the agency forward with rich snippets and schema. I took agency lead on local SEO activities.

SEO Team Manager

Dentsu (SEAT/CUPRA Team) – Barcelona Spain

Sep 2023 – Jan 2024

Mission to align and optimise Dentsu’s SEO department’s in-house and external agency work flow and deliverables from proposal to implementation plus increase strategic input to reports and demonstrate team’s actions and traffic uplift results.

  • Took the lead in submitting a high-level business/cost change request for client approval to regain traffic uplift and improve web performance. Cleared SEAT.com for an update in online performance, lead generation, and content optimisation to become the template for the top five European markets
  • Audited Search Console, SEMRush, and Adobe Analytics to identify significant traffic and conversion organic channel traffic inconsistencies affecting 2 brands in 10 international markets. New channel attribution to be implemented with GA4
  • Added key new elements and structure to client reports in ten markets for technical analysis and insights, both on and off page. Provided in-depth strategies and interpretations in face-to-face or virtual client meetings
  • Created and delivered a two-hour presentation on best technical SEO practices to the client’s IT development team. Developed future reference documents for internal, client, and external developer use
  • Managed a team of five, training them in identifying algorithm changes on the client and competitor side. Corrected existing schema, lazy loading, and alt-text protocols.

Portfolio

https://www.cupraofficial.com

https://www.seat.com

https://www.casa.seat

Reason for leaving – gave notice to move to the UK to be closer to my family. 

Senior Digital Marketing Consultant

VIMA Marketing – Barcelona, Spain

Aug 2015 – Sep 2023

Boutique agency lead digital consultant for education, travel, financial and co-worker space clients. Focus on multilingual Swiss German & Andorran domains. Oversaw and implemented technical SEO, on and off-page initiatives & audits, plus content strategies for multilingual client websites. Agile project managed updates and campaigns across time-zones with a remote international SEO and content team.

Responsibility for developing and driving user revenue growth from SEO, content and inbound marketing strategies. Responsible for achieving and exceeding KPIS. These included traffic growth, goal conversion, CTR and optimising conversion to visits over time and time-on-site.

Ran monthly regular technical SEO, content competitor, keywords, ranks and data analysis audits to drive actionable insights. Daily local SEO and off-page campaign optimisation. Proactively sought new opportunities and new product development or landing creation page opportunities for traffic uplift. Used keyword gap, niche or competitor short-fall optimisations amongst other strategies.

Employed AI and automation for keyword research, schema mark-up, content creation ideas, audits and monthly report translations, blog research and writing technical ‘how to’ documents for developers.

Optimised product quality and productivity for the SEO/content team’s processes both client and agency side. Use of HubSpot and its inbound and SEO pillar and cluster page methodologies. Created team content templates & editorial calendars.

I created comprehensive social media calendars and postings across all major platforms to promote our clients’ brands and drive engagement. Planned out content themes, topics, and copy for each month, ensuring a consistent brand voice, messaging and ToFU to BoFU distribution based on search demand. I specified SEO keywords and oversaw the creation of content to be used in client newsletters.

I worked closely with the content team to craft compelling, SEO-friendly copy. Training given on any updates needed in optimisation or copy technique.

On the paid media side, I reviewed PPC campaign keywords to identify opportunities for optimisation. I also worked with the content and development teams to optimise landing pages for better quality scores.

On an ad-hoc basis I monitored for click fraud and made adjustments to improve performance and ROI.

Finally, I oversaw client applications for paid influencer marketing campaigns. I identified validity and ROI for influencers. Independently I tracked key metrics like engagement, reach, and conversions to demonstrate the value of the influencer partnerships.

Achievements

  • Formed, led, and built the boutique marketing agency’s SEO on/off-page, technical SEO, and content strategies in various verticals
  • Project managed desktop and mobile web performance core web vitals to achieve 99% good pages for a 1,000-page site.
Product Page CVW’s For Mobile with a pass
Desktop Example Shown Only
  • Developed and executed a comprehensive SEO and content strategy resulting in a 20% increase in total organic traffic for non-branded keywords in a two-year period, with an 87% rise in Goal Completions and 56.14% in Goal Conversions due to high quality content and traffic it attracted.
  • Exceeded agreed KPIs and achieved a 359% increase in organic conversion goal value in a three-year period
Values Not Shown For NDA reasons
  • Performed keyword research and developed keyword strategies for metas, headers, schemas, and page structure in multiple languages. Implemented schema to increase authority and organic traffic for 13.5% of the site’s monthly traffic.
13.5% = 1,872 clicks for 13751 Sessions
  • Analysed editorial and product traffic uplift opportunities using Google trend data, and devised and page optimisation workflows by most popular months and creating page audits for these terms the previous quarter.
  • Initiated a top-of-funnel keyword CTO A/B strategy, resulting in a 9% increase in top 20-page organic click-through rates.

Maintained The Top Performing Average Site Position For the top 100 non-branded keywords (for competitors at top of funnel) at average rank position 3.

August 2023

From 912, non-branded keywords tracked for the client verses the competitors, the client superseded all competitors with top 1, 3 and 10 ranks remaining strong and content while a competitor bounced around the top ranks.

August 2023
  • Increased domain authority by 10 via government link building outreach
  • Removed Google Manual Actions via outreach and eventual Google disavow.  Once removed  uplifted  product  directories  with 65 % of the entire lead generation value one year after the toxic links were removed and 10,000 session rise.
Toxic Links agreed to remove in Q3, 2016.
Project started and completed in 2017
Result YoY is 2018
  • Proactively initiated a hybrid SEO / HubSpot customer profiling on a continuous basis.
This is how it was to arrive at a buyer profile identifying their main key concerns for the product which interests them. The profile was created and specific content answering questions for that profile were placed on the product and information pages in text and snippets.
  • Analysis of conversion behaviour and rising interest trends led the new ‘online’ learning products, that ranked 1-4 during the pandemic ‘lockdown’.
November 2021 Ranks
  • Scaled, scripted, developed and produced YouTube SEO campaign. Each video had total cost of 200 EUR. 884 subscribers, 62,000 views with up to ‘200 likes a video’ for high end wealth management clients. Reappropriated same content and translated from English into Spanish and Catalan

Portfolio

https://www.linguista.ch

https://www.globetrotter.ch

https://www.andorra-solutions.com

https://www.youtube.com/@AndorraSolutions

Reason for leaving – gave notice as needed new challenges

Marketing Manager

Garment Printing – Barcelona, Spain

Six Month Contract – Aug 2014 – Feb 2015

Overseeing on and off-line marketing and PR for Garment Printing for the UK, Spain and Germany. Implementation of email marketing campaign, creation of marketing materials and white papers. Client acquisition and customer service via  social media channels. Daily press relations and client liaison. Responsibility for on-site SEO and quality content creation including; press releases, blogs, marketing materials and video content. Statistical analysis of campaign performance per channel. 

Working with an international team of 2. Refined existing SEO strategies. 

Successes: 

  • Attainted 125% uplift in top 10 organic SERP page content & image search positioning in 5 months.

Portfolio

www.garmentprinting.co.uk 

Reason for leaving: needed a more suitable role for my profile

Marketing Director

Coldwell Banker Spain – Barcelona, Spain

Oct 2012 – Sep 2013

Responsibility for the implementation of a master luxury real estate franchise in Spain. Primary mission was to localise and oversee branding, sales and marketing materials both on and off-line to attract and retain new affiliates. 

Edited and SEO optimised content of English products for affiliates. Planning, development and implementation of social marketing channels, marketing communications, and English language public relations activities.

  • Online: Overseeing and realigning both in-house and supplier SEO, SMO, PPC, and portal advertising and video marketing to company objectives. Oversaw CRM change requests
  • Marketing: Initiating and creating new franchise sales collateral and point of sale materials, including internal and external MarComs e.g.: presentations, brochures, signage, branding, plus local and national advertising
  • PR: Initiating and implementing international PR liaison with high-end international English speaking trade and consumer broadsheet publications. Writing and distributing press releases in English, localised for Spanish market

Achievements 

  • Uplifted organic traffic and lead acquisition for B2C clients by 125% in 6 months.
  • Managed branding guidelines and multilingual SEO, PPC, online advertising, and social media campaigns
  • Social Media: Launching first phase social media channels for the new country brand and affiliates on Facebook, Twitter, Google Plus, and YouTube
  • Content Curation: Producing the entire website copy for the Spanish real estate franchise www.coldwellbanker.es
  • Provided design and technical SEO specifications for a new portal to the IT developer, resulting in improved web performance
  • Designed localised digital/traditional sales materials in Spanish and English, and secured press coverage in high-end international broadsheets The Wall Street Journal and The Financial Times

Portfolio:

www.coldwellbanker.es

Reason for leaving – Left Spain to return to the UK for personal reasons.

Freelance Marketing Manager

Lucas Fox, Barcelona, Spain

Nov 2010 – Jun 2012

Managing and developing on and off-line communication strategies to increase lead generation and brand awareness, for a luxury real estate agency in Barcelona and its affiliate offices. Implementation of SEO, SMO, PPC, ad-banner, portal advertising, linking, video and email marketing. National, and international holistic market campaigning.  Initiation and implementation of the company marketing & PR strategy. Planning and implementing press activity, sales collateral and point of sale materials and signage. Brand creation and management. Creation of presentations, brochures, incentive materials, and international print advertising.

Achievements

  • Developed cross-channel communication strategies for a luxury real estate company in seven languages
  • Managed SMO, PPC, PR, banner ads, portal advertising, linking, video, and email marketing.  Increasing total visitors to site via social media channels 17%.
  • Responsible for actionable SEO with an external agency, resulting in a 200% year-on-year increase in organic traffic
  • Initiated SEO YouTube channel optimisation, generating 50,000 organic views in a 12-month period
  • Secured coverage in national and international high end trade, corporate and consumer publications including: The Financial Times, The New York Times, The Wall Street Journal, The Times, and The Telegraph
  • I transformed stakeholder opinion to move away from features lead, to benefit lead campaigning. Newsletter campaigns generated 10% of total company monthly leads. This was a rise of 8.5% from non-optimised methodologies.

Portfolio

https://www.lucasfox.com

https://www.youtube.com/@lucasfoxspain

Reason for leaving –  Redundancy. Freelance contract ended.

e-Marketing Specialist / Manager

Aries Forth, Barcelona, Spain (Ceased Activity)

07/09 – 10/09

Overseeing digital communication, CRM and lead generation for international energy and IT events industry. Daily creation of all sales and marketing collateral, and content creation for three events portals. Blog creation and curation. Developed buzz, interest and conversions from online forums, blogs, professional interest groups and B2B and leisure focused social networking sites

Ecommerce: Initiation, specification and implementation of two websites with ecommerce and CRM email functionality

WordPress: Set up of two WP websites, security and upkeep

Reason for leaving – Company bankruptcy. Redundancy.

Email Marketing Specialist / Manager

Enormo, Barcelona, Spain (Ceased Activity)

01/09 – 06/09

Enormo, previously known as Properazzi, is a global real estate search engine that offers properties for sale, rent and short-term rental. There are 7.15 million listings from 58 countries across Europe, North Africa and India, as well as the US, Mexico, Dubai and South Africa. My responsibilities as a specialist included overseeing Enormo’s email marketing, client data consistency, and international e-messaging to international real estate professionals as well as acquisition and retention based marketing. The creation, delivery, analysis, and reporting of acquisition and retention email campaigns. Daily delivery of emails in seven languages to 80 countries. Monthly average of 500,000 emails sent.

Email Achievements: 10% rise in click-through to conversion rate from non optimised campaigns.

I initiated, planned, designed, marked-up and implemented daily-segmented email campaigns to over 50 countries in 7 languages. This resulted generated 120 leads per week with a 20% conversion rate.

Reason for leaving – Redundancy. 70% of staff downsized, eventually folded.

Email, Link-Building & Social Media Account Manager

TravelCLICK, Barcelona, Spain

03/07–01/09

Responsible for managing international hotel chains’ email, linking, and social media services. Managed technical and design teams to create monthly emails and ecommerce / analytics tracking according to the needs of clients. Created and produced content creation and production for client acquisition and retention by advising and producing pricing, content creation, and production for increasing client acquisition and retention campaigns. I was responsible for managing the design, HTML markup, offer content optimisation, and reporting with the in-house design and technical teams, as well as IT troubleshooting and IT support. 

Achievements:

  • Email Campaigns: 23:1 ROI with B2C campaigning: 10:1 B2B campaigning
  • SEO & link-building: Increased Google page ranking to 1-4 (Prior SEO scoring) via quality content back linking
  • Product Creation: Initiated and created the email, linking and social media product offerings and specification for the agency

Portfolio

Reason for leaving – There were no career development opportunities.

HRIS Administrator

ACS Inc, Barcelona, Spain

03/06-03/07

Supporting EMEA user account set-up, administration and critical application work arounds. Utilised  ticketing systems to keep to SLA. Supporting applications in pre and post go-live instances. Reporting application production issues within deadline.

Reason for leaving – There were no career development opportunities.

e-Marketing Executive

Avenir Telecom, London, UK

03/04-03/06

Responsible for fully integrated online marketing on and offline for 3 web portals. Developed, delivered, and developed the site. Responsible for site CMS, site development, planning and implementation. Created annual marketing plans, budgeted, and managed product/project management.

Marketing

  • Sole web copywriter, SEO specialist and product planner 
  • B2B and B2C incentive programs, relationship acquisition and campaign management
  • Responsible for managing online pricing strategies. 
  • Oversaw microsite and customer data collection, setup, and maintenance 
  • Initiation, implementation and delivery of HTML sales newsletters 

Achievements 

  • 8:1 on B2B Email incentive campaigns and 4:1 with B2C Email campaigns
  • Increased institutional site traffic by 140 per cent within three months
  • Generated £10,000 from a mobile accessory via direct, non-assisted conversion in three months. The promotion was partnered with mobile ‘phones – increasing brand visibility and profitability. This translated as 500 units.

Reason for leaving – There were no career development opportunities.

e-PR/e-Marketing Executive

Oikos Technologies, London, UK

11/02-03/04 

Freelance contractor implementing and guiding Web copy content, promotion, branding and delivery. 

PR/Marketing Executive

GEA Public Relations London, UK

09/98-11/02 

Agency Web e-commerce and e-marketing strategy and implementation specialist.

  • Responsible for proactive and response press placement and conference placement for clients across Europe as an Agency Web e-commerce and e-marketing strategy and implementation specialist. Formulated best practice online e-zines and direct marketing emailing practices. Optimisation, formulation of keyword and description tags and facilitation of reciprocal industry links. I wrote, drafted and proofread press articles and feature articles. Assist with technical competitive analysis, positioning, and conference speaking opportunities, as well as mystery shopping and evaluation of client and competitor brand recognition.

Achievements

Achieved top 10 Google ranking for a client’s site.

Portfolio

  • https://www.dnb.co.uk
  • https://www.eroom.com
  • https://www.worcestercontrols.co.uk/
  • https://www.imhotep.com

PR Admin Assistant

Avril Baker Consultancy, Bristol, UK

07/97-07/98 

Assist Senior and Head Public Relations Officers with event management coordination. Regularly secured coverage in local, national and trade press and media. Client co-ordinator for Acanthus Architects’ first Web presence, www.acanthus.co.uk. Assisted in the coordination and logistics of national trade exhibitions, conferences, and company launches.