SEO Strategy & DPR Consultant

Fountain Partnership — Norwich, UK (fully remote) August 2024 – Present

I develop data-driven SEO strategies that increase traffic, improve visibility and drive conversions for a portfolio of UK and international clients. My work spans SEO, AEO and digital PR, helping each business strengthen its organic presence and achieve measurable growth.

My responsibilities include planning and delivering SEO campaigns, analysing performance data, identifying opportunities for organic growth, and working closely with clients to align strategy with their business goals. I also support wider digital marketing activity by improving content, refining search performance and contributing to campaigns that generate leads and build long-term results.

My clients include Mitsubishi Electric UK, Chiltern Railways, Visa Direct, Hello Vet, Movicol and Norgine Pharmaceuticals.

I bring in-depth technical SEO knowledge to the agency, with a particular focus on rich snippets and schema markup, and I lead on local SEO activity across the agency’s client accounts.

SEO Team Manager

Dentsu (SEAT / CUPRA Team) — Barcelona, Spain September 2023 – January 2024

Brought in to align and optimise Dentsu’s in-house and external agency SEO workflow, from proposal through to implementation, and to increase the strategic depth of reporting so the team’s actions and traffic gains were clearly demonstrated.

  • Led a high-level business case for client approval to regain lost traffic and improve web performance, clearing SEAT.com for an update to online performance, lead generation and content optimisation that became the template for the top five European markets.
  • Audited Search Console, SEMrush and Adobe Analytics to identify organic traffic and conversion inconsistencies affecting two brands across 10 international markets, and scoped new channel attribution for implementation in GA4.
  • Restructured client reporting across 10 markets to include deeper technical analysis and on and off page insight, presenting strategy and interpretation directly to clients in person and remotely.
  • Delivered a two hour technical SEO training session to the client’s IT development team, and produced reference documentation for internal, client and external developer use.
  • Managed a team of five, training them to identify algorithm changes affecting the client and its competitors, and corrected existing schema, lazy loading and alt text issues across the site.

Portfolio: cupraofficial.com, seat.com, casa.seat

I gave notice to move to the UK to be closer to my family.

Senior Digital Marketing Consultant

VIMA Marketing — Barcelona, Spain August 2015 – September 2023

As lead digital consultant for a boutique agency, I worked across education, travel, financial services and co-working space clients, with a focus on multilingual SEO for Swiss German and Andorran domains. I owned technical SEO, on and off page initiatives, audits and content strategy for multilingual client websites, and ran agile project management across time zones with a remote international SEO and content team.

I was responsible for driving revenue growth through SEO, content and inbound marketing, and for hitting KPIs including traffic growth, goal conversion, click through rate and conversion to visit ratio over time.

I ran monthly technical SEO, content, competitor and keyword audits to drive actionable insight, alongside daily local SEO and off page optimisation. I proactively identified new landing page and product opportunities for traffic uplift, using keyword gap analysis and competitor shortfall research. I used AI and automation for keyword research, schema markup, content ideation, audits, monthly report translation and technical documentation for developers.

I used HubSpot’s inbound methodology and pillar and cluster page structures to improve team output, and built content templates and editorial calendars for the wider team. I planned social media calendars across all major platforms, mapping content themes and copy to a consistent brand voice and to search demand across the funnel, and specified SEO keywords for client newsletters.

I worked closely with the content team on SEO friendly copy, training them on optimisation technique as needed. On the paid media side, I reviewed PPC keywords for optimisation opportunities, worked with content and development teams to improve landing page quality scores, monitored for click fraud, and managed influencer marketing campaigns, tracking engagement, reach and conversion to demonstrate return.

Achievements

  • Formed, led and built the agency’s SEO, technical SEO and content strategy across multiple client verticals.
  • Project managed core web vitals for a 1,000 page site to a 99% pass rate on both desktop and mobile.
  • Delivered an SEO and content strategy that grew total organic traffic from non-branded keywords by 20% over two years, with an 87% rise in goal completions and a 56.14% rise in goal conversions.
  • Exceeded agreed KPIs with a 359% increase in organic conversion goal value over three years (specific values withheld for client NDA reasons).
  • Delivered multilingual keyword research and schema implementation across metas, headers and page structure, growing the pages involved to 13.5% of the site’s total monthly traffic, 1,872 clicks from 13,751 sessions.
  • Used Google Trends data to identify seasonal editorial and product opportunities, building page audits and optimisation workflows around the most popular months for each topic.
  • Ran a top of funnel keyword and CTA A/B test that increased organic click through rate by 9% for top 20 ranking pages.
  • Maintained an average position of 3 for the client’s top 100 non-branded keywords, ahead of competitors at the same funnel stage (August 2023).
  • Grew the client’s share of top 1, top 3 and top 10 rankings across 912 tracked non-branded keywords to outperform every tracked competitor (August 2023).
  • Increased domain authority by 10 points through outreach based link building with government sector sites.
  • Led outreach and an eventual Google disavow to remove a Google manual action. Once resolved, the affected product directories delivered 65% of total lead generation value within a year, alongside a 10,000 session increase. Toxic links were agreed for removal in Q3 2016, the project completed in 2017, with results measured year on year into 2018.
  • Built a hybrid SEO and HubSpot customer profiling process, identifying each buyer profile’s key concerns and using them to shape on-page content and snippets.
  • Spotted rising interest in online learning products through conversion and search trend analysis, helping the client rank in positions 1 to 4 during the pandemic lockdown period (November 2021).
  • Scripted, produced and scaled a YouTube SEO campaign at a cost of 200 EUR per video, reaching 884 subscribers and 62,000 views, with some videos gaining up to 200 likes. Repurposed the same content in Spanish and Catalan for wealth management clients.

Portfolio: linguista.ch, globetrotter.ch, andorra-solutions.com, YouTube: Andorra Solutions

Marketing Manager

Garment Printing — Barcelona, Spain Six month contract, August 2014 – February 2015

Oversaw online and offline marketing and PR for Garment Printing across the UK, Spain and Germany. Delivered email marketing campaigns, marketing materials and white papers, and led client acquisition and customer service across social media channels. Managed daily press relations and client liaison, and was responsible for on-site SEO and content creation including press releases, blogs, marketing materials and video content. Analysed campaign performance by channel, working alongside an international team of two to refine existing SEO strategy.

Achievements

  • Delivered a 125% uplift in top 10 organic SERP and image search positioning within five months.

Portfolio: garmentprinting.co.uk

Marketing Director

Coldwell Banker Spain & Andorra — Barcelona, Spain October 2012 – September 2013

Responsible for launching a master luxury real estate franchise in Spain, localising and overseeing branding, sales and marketing materials both online and offline to attract and retain new affiliates.

I edited and SEO optimised English language content for affiliates, and planned and delivered social marketing channels, marketing communications and English language PR activity. Online, I realigned in-house and supplier SEO, SMO, PPC, portal advertising and video marketing to company objectives, and oversaw CRM change requests. In marketing, I created new franchise sales collateral and point of sale materials, including internal and external communications such as presentations, brochures and signage, alongside local and national advertising. In PR, I built relationships with high end international English language trade and consumer publications, and wrote and distributed press releases in English, localised for the Spanish market.

Achievements

  • Uplifted organic traffic and lead acquisition for B2C clients by 125% within six months.
  • Managed branding guidelines and multilingual SEO, PPC, online advertising and social media campaigns.
  • Launched the brand’s first phase of social media channels across Facebook, Twitter, Google Plus and YouTube.
  • Produced the full website copy for the Spanish real estate franchise, coldwellbanker.es.
  • Provided design and technical SEO specifications for a new portal, improving web performance.
  • Designed localised digital and print sales materials in Spanish and English, and secured press coverage in the Wall Street Journal and the Financial Times.

Portfolio: coldwellbanker.es

Freelance Marketing Manager

Lucas Fox — Barcelona, Spain November 2010 – June 2012

Managed and developed online and offline communication strategy to increase lead generation and brand awareness for a luxury real estate agency and its affiliate offices in Barcelona. Delivered SEO, SMO, PPC, banner, portal advertising, link building, video and email marketing across national and international campaigns, alongside the wider marketing and PR strategy including press activity, sales collateral, signage and brand management.

Achievements

  • Developed cross channel communication strategy for a luxury real estate company across seven languages.
  • Increased total site visitors from social media channels by 17%.
  • Delivered a 200% year on year increase in organic traffic working with an external SEO agency.
  • Optimised a YouTube channel to generate 50,000 organic views within 12 months.
  • Secured national and international press coverage, including the Financial Times, the New York Times, the Wall Street Journal, the Times and the Telegraph.
  • Shifted stakeholder strategy from features led to benefits led campaigning, growing newsletter generated leads to 10% of total monthly company leads, an 8.5% rise on the previous approach.

Portfolio: lucasfox.com, YouTube: Lucas Fox Spain

Earlier Career (1997 – 2009)

Before specialising fully in SEO, I built a broad foundation across e-marketing, PR and digital communications.

  • e-Marketing Specialist, Aries Forth, Barcelona (Jul – Oct 2009). Ran digital communication, CRM and lead generation for the international energy and IT events industry, including content for three events portals and the setup of two WordPress sites with ecommerce and CRM functionality.
  • Email Marketing Specialist, Enormo, Barcelona (Jan – Jun 2009). Managed email marketing and international e-messaging for a global real estate search engine, sending a monthly average of 500,000 emails across seven languages to 80 countries, lifting click through to conversion by 10% and generating 120 leads a week at a 20% conversion rate.
  • Email, Link Building & Social Media Account Manager, TravelCLICK, Barcelona (2007 – 2009). Managed email, link building and social media services for international hotel chains, delivering a 23:1 ROI on B2C campaigns and 10:1 on B2B, and improving Google rankings to positions 1 to 4 through content led link building.
  • HRIS Administrator, ACS Inc, Barcelona (2006 – 2007). Supported EMEA user account administration and application troubleshooting within SLA across pre and post go-live environments.
  • e-Marketing Executive, Avenir Telecom, London (2004 – 2006). Ran fully integrated online and offline marketing across three web portals as sole web copywriter, SEO specialist and product planner, achieving an 8:1 return on B2B email campaigns and growing site traffic by 140% within three months.
  • e-PR / e-Marketing Executive, Oikos Technologies, London (2002 – 2004). Freelance contractor delivering web copy, content promotion and branding.
  • PR / Marketing Executive, GEA Public Relations, London (1998 – 2002). Led web e-commerce and e-marketing strategy for European clients, including keyword and description tag optimisation and reciprocal link building, achieving a top 10 Google ranking for a client site.
  • PR Administration Assistant, Avril Baker Consultancy, Bristol (1997 – 1998). Supported event management and press coverage for clients, including coordinating Acanthus Architects’ first web presence.