All About Anthony Leaton’s SEO, Content & Digital Marketing Experience
As a highly skilled and motivated international SEO and content and digital marketing strategist, I bring over 12 years of experience in driving organic traffic, improving search engine rankings, and enhancing conversion rates. My expertise encompasses B2B, B2C, and corporate multichannel strategies, where I have consistently delivered outstanding results. I possess strong communication and problem-solving skills, allowing me to address and solve digital marketing challenges with clarity and precision.
My career highlights include:
- As a Senior Digital Consultant at VIMA Marketing, I led a boutique digital marketing agency where I initiated and implemented traffic and conversion uplift SEO strategies across various domains in the travel, finance, education, and co-working office vertical markets. My efforts led to significant increases in organic conversion goal conversion value, top 20 ranks for relevant keywords, and total organic traffic year-on-year increases. The role was the final point of contact for the agency’s digital expertise before its CEO as Account Manager, business/SEO consultant, and technical SEO and content strategist.
- In my previous roles as a Marketing Manager at Garment Printing, Marketing Director at Coldwell Banker, and Freelance Marketing Manager at Lucas Fox, I honed my skills in overseeing digital marketing strategies, content marketing, and leading acquisition across various industries. These roles were more generalist with organic and paid acquisition, plus offline marketing, events, and PR/reputation management.
TECHNICAL SEO SKILLS
I am well-versed and have a strong command of a variety of essential SEO tools, including Google Analytics, Google Search Console, Ahrefs, Moz, SEMrush, Bing Analytics, Rank Tracker, WebSite Auditor, WebCEO, Google Keyword Planner, Screaming Frog, Google Tag Manager, and Ahrefs’ Site Audit.
These tools enable me to perform comprehensive website analysis, keyword research, backlink assessment, and technical SEO audits. By leveraging these tools effectively, I can gain valuable data-driven insights to identify optimisation opportunities and monitor the performance of my SEO strategies. This expertise in using a diverse set of SEO tools demonstrates my proficiency in implementing data-driven and technically sound SEO next actions.
Using the keyword research insights, I developed a comprehensive content plan that maps out what types of content assets need to be created – blog posts, guides, videos, etc. In addition, using inverted pyramid content methodologies and on page anchor texts, users were driven to the exact content they desired to read increasing user experience metrics.
Using HubSpot methodologies for inbound marketing content, I created ToFU to BoFU content strategies increasing ranking over the highest amount of total keyword search volume than any of the client’s competitors. Using siloed (pillar) and cluster page interlinking increased domain authority and stabilised highly competitive keywords from pogoing in the SERPS.
I worked closely with the content team to optimise all new content for target keywords through on-page elements like titles, headers, meta descriptions, image alt text, and more. My role was content planning, templating, project management and quality control.
Regularly auditing existing content is crucial to identify any gaps or opportunities. I analysed metrics like search traffic, rankings, backlinks, social citation and user engagement to pinpoint which content is performing well and what needs to be updated, consolidated, or expanded upon. I believe in content re-appropriation – using successful content in one channel and using it in another. Using written word and static landing pages for Video SEO, bought leads via another channel, at times with increased SERP ranking than the original landing page.
EDUCATION AND CERTIFICATION
My educational background and certifications include:
- Google Analytics GA4
- Amazon Ads Retail Certification
- 2x SEO Certifications from HubSpot
- Content Marketing Certification from HubSpot
- Inbound Certified from HubSpot
- Fundamentals Of Digital Marketing from Google
- Prince 2 Foundation Certification from the Association Of Project Management
LANGUAGE SKILLS
My language proficiency includes English (Native), Spanish (Intermediate/Advanced), Catalan (Intermediate), French (Basic), and Swiss German (Basic).
In addition to possessing project management methodologies such as Scrum, Agile, and Prince2. I have experience with CRM systems CMS platforms automation tools technical collaboration tools including WordPress, Typo3, Magento, Joomla, HubSpot, Drupal, Wix, Asana, Jira, Slack, Confluence, HTML, JavaScript, CSS, to Looker Studio.
My real-life experience includes significant achievements such as:
- Implementing SEO strategies that led to a substantial increase in website traffic and improved user engagement in many vertical industries including financial co-working education travel garment printing real estate real estate services hospitality events.
- Managing rich content especially video to increase subscribers click-throughs client progression in the sales funnel.
UK NATIONAL AND INTERNATIONAL SEO EXPERIENCE
I am dedicated to applying my passion for SEO and digital marketing to drive growth and success in the UK and international markets. My proactive and autonomous work style complements my deep understanding of SEO techniques and analytics. I am committed to delivering exceptional results and am eager to contribute to the continued success of UK businesses looking to expand nationally and internationally.
For more details about my expertise and achievements please use the contact form to speak to me directly. For navigation, I have created an HTML-sitemap of the site.
Yours,
Anthony Leaton
