My certifications and education reflect an ongoing commitment to staying current in a field that never stands still, built on a foundation across SEO, content, social media, digital advertising and project management.
The most recent additions include HubSpot’s SEO Certification II and Email Certification, along with Google’s Gemini for Google Workspace certification, all completed in 2024, following the Google Analytics (GA4) Certification in 2025 and HubSpot’s SEO Certification in 2025. Earlier certifications in content marketing, from HubSpot in 2020, and blogging and content management, from Shaw Academy in 2016, reflect a similarly long standing focus on content that actually performs.
Alongside the marketing and technical certifications, I hold HubSpot’s Aligning Your Sales Team with the Target Buyer and Frictionless Sales certifications from 2021, and a Prince2 Project Management certification from the Association for Project Management, gained in 2014, which has made picking up Scrum, Agile and Lean marketing approaches straightforward ever since.
Digital marketing certifications
| Year | Certification | Issuer |
|---|---|---|
| 2024 | Campaign Manager 360 Certification | |
| 2024 | SEO Certification II | HubSpot |
| 2024 | Social Media Marketing | HubSpot |
| 2024 | Gemini for Google Workspace | |
| 2024 | Email Certification | HubSpot |
| 2023 | Google Analytics (GA4) Certification, Credential ID 199964399 | |
| 2023 | Amazon Ads Retail Certification | Amazon |
| 2022 | SEO Certification | HubSpot |
| 2021 – 2022 | Full Stack Digital Marketing Certification Bundle | Stackskills |
| 2021 | Aligning Your Sales Team with the Target Buyer | HubSpot |
| 2021 | Frictionless Sales Certification | HubSpot |
| 2020 | Content Marketing Certification | HubSpot |
| 2019 | Fundamentals of Digital Marketing | Google / Open University |
| 2018 | Advanced Google Analytics and Google Analytics for Beginners | Google Analytics Academy |
| 2017 | Social Media Diploma | Silicon Valley Digital Marketing Institute |
| 2017 | HubSpot Inbound Marketing Certification | HubSpot |
| 2016 | Blogging Content Management Diploma | Shaw Academy |
| 2015 | Digital Marketing Diploma | Shaw Academy |
| 2014 | Prince2 Project Management | Association for Project Management |
Formal education
| Dates | Course | Institution | Qualification |
|---|---|---|---|
| 09/94 – 07/97 | Philosophy & Social Anthropology | University of Wales, Swansea | B.Sc. (Econ) Hons |
| 09/88 – 07/90 | Business & Finance | Reading College of Technology | BTEC OND, including modules in marketing, advertising, insurance and finance |
Further training
Between 2010 and 2012, while based in Barcelona, I also completed a series of short, practical workshops through Cibernarium, Portal 22 and the Apple Store. These covered everything from Joomla, Dreamweaver and Photoshop for the web, to Google Ads, Facebook marketing, CRM and blogging, through to negotiation and networking skills, and Keynote, iMovie and GarageBand for content production.
A handful of the original course pages are still archived and linked below for reference:
- Blogs and Wikis
- CRM (1): Customer Loyalty
- CRM (2): Practical Applications for Real Business Management
- Introduction to Marketing Online: Promote Your Product on the Internet
- Google Maps: How to Include an Interactive Map on Your Website
- Begin to Manage Content with Joomla
- Advanced Practice with Joomla
- Web Edition with Dreamweaver CS4
- Advanced Use of Dreamweaver CS4
- Photoshop 3: Practical Exercises and Preparation of Documents for the Web
- Introduction to Mobile Marketing