My core strength is bringing SEO strategy, content strategy and account management together under one roof, backed by hands-on technical and on and off page SEO work, and a solid understanding of the full 360 digital channel mix across both paid and unpaid activity.

Alongside SEO, I have a background in digital and traditional reputation management, public relations, marketing automation and inbound marketing. I am comfortable managing CRM systems, training teams and documenting processes clearly, and I work well within Lean marketing principles, with experience across Scrum, Agile and Prince2 methodologies, which helps when SEO work needs to slot neatly into a wider project timeline.

For the tools behind the strategy, my Technical SEO Experience & Skillsets page goes into more depth. The list below covers what I use most day to day.

Top SEO tools

  • Google Analytics 4 (GA4)
  • Google Search Console
  • Google Ads
  • Google Tag Manager
  • Google Looker Studio
  • Moz
  • Majestic
  • SEMrush
  • Screaming Frog
  • Ahrefs
  • WebCEO
  • Bing Analytics
  • Adobe Analytics
  • SpyGlass
  • Rank Tracker
  • Link Assistant
  • Adobe Experience Manager
  • Schema.org

Design and multimedia skills

I also have a design and multimedia background, which comes in handy whenever content or creative work needs a professional finish. I am comfortable across the Adobe Creative Suite, including Photoshop, InDesign, Illustrator and Dreamweaver, along with Final Cut and iMovie for video and multimedia editing.

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe Final Cut
  • iMovie

Social media skills

On the social side, I am comfortable across the full range of platforms and their analytics, from X (formerly Twitter), YouTube Studio and Instagram through to LinkedIn and Facebook, along with scheduling and reporting tools such as Hootsuite and Buffer. This means social insight can feed directly into content and SEO strategy, rather than sitting in its own silo.

Platforms

  • X (Twitter) Analytics
  • YouTube Studio / Analytics
  • Google My Business
  • Bing Places
  • Vimeo
  • Instagram
  • Pinterest
  • LinkedIn
  • Facebook Analytics

Scheduling, reporting and analytics tools

  • Hootsuite
  • Buffer / Quuu
  • Split Broadcaster
  • Bitly
  • Tweetreach
  • Keyhole
  • Wistia
  • Buzzsumo

Code, CMS, project management and ERP skills

I am comfortable working directly in CSS, HTML and JavaScript when needed, and have hands-on experience across the CMS platforms most agencies and in-house teams rely on, including WordPress, Drupal, Wix and Joomla. For project management and CRM, I use tools including Asana, Jira, Slack, Salesforce and HubSpot, which keeps SEO and content work properly organised and visible to the wider team.

  • WordPress
  • Asana
  • Jira
  • Slack
  • TYPO3
  • Drupal
  • Wix
  • Joomla
  • OS Commerce
  • Salesforce
  • HubSpot
  • Magento
  • CSS / HTML / JS

Office software and operating systems

  • Google Workspace: Docs, Sheets, Drive
  • Microsoft 365: Outlook, Excel, Word, PowerPoint, Teams, Project, SharePoint, Access
  • Microsoft Windows and macOS

Language skills

  • English: Native
  • Spanish: Intermediate / Advanced
  • Catalan: Intermediate
  • French: Basic
  • Swiss German: Basic