Welcome to Anthony Leaton’s SEO blog. Here you will find guides, news and updates affecting SEO professionals. Any personal updates include my certifications, training or case studies. Please do leave a comment.
SEO Core Web Vitals Recommendations for Optimising For Largest Contextual Paint
Although the comprehensive list of SEO recommendations on Largest Contextual Paint may seem overwhelming, individuals or websites cannot implement them all without a significant budget or time investment. The confusion I have seen on both the agency and in-house side regarding lazy loading and caching is significant, as we will see later. With some organization, these could be achieved more efficiently. Web performance professionals may find it difficult to discern which recommendations will result in the greatest positive impact on their site.
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A Quick Overview To Setting Up Technical SEO
This is a short introduction to how to set up technical SEO on a website and things you should be aware of. Technical SEO has grown to being a speciality in its own right. It is distinguished from on-page (content) optimisation. In terms of search engine optimisation workflow, it is considered when planning the site’s hierarchy, setting up or standardising tracking, planning navigation, web performance, conversion, appearing in rich search results, optimising for social media previews plus countless other technical requirements. DEFINITION OF TECHNICAL SEO - AN INTRODUCTION Essentially, Technical SEO works to improve the indexing and crawlability of a website to help it rank...
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Definition: What Is Search Engine Optimisation (SEO)
The Definition of Search Engine Optimisation (SEO) Search Engine Optimisation is best defined as its aim is to increase the likelihood of a webpage getting the most traffic from queries (keywords) typed or spoken into search engine and then appearing in those results. The aim of a search engine is to provide relevant webpages based on a query. If a particular webpage appears on the first results page, it is likely to attract more traffic than another page appearing lower down in its results. Where a webpage appears listed on a results page is called ‘ranking’. Rank 1, means it appears first on...
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Mastering SEO Headers: Crafting Headers to Make Your Content Effortless
Organising information and enhancing the user experience is one of the most crucial aspects of optimising content for search engine optimisation (SEO), so headers play a vital role when it comes to optimisation. Throughout this blog post, we will explore the importance of crafting headers for SEO, as well as best practices for utilising H1, H2, H3 tags, page structure, mark-up, internal links, and anchor text in conjunction with one another. This quick guide will provide you with all the knowledge you need to create engaging and highly visible content whether you're a seasoned SEO professional or just starting out....
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Production Of Content And SEO Is A Holistic Practice
In order for SEO to be successful, content must be good, relevant, and inspire calls to action and backlinks. In order to write for a certain media channel, content marketers must conform to SEO norms, and not stuff keywords into content, write thin / scraped content, and must avoid plagiarism. In order to see why they are integral to areas beyond marketing and content, let's examine a mundane example to illustrate the concept of holistic specializations applied to a specific area. I would like to ask - what abilities, skills, mindsets, and knowledge does it take to be a semi...
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Understanding the Distinction: SEO vs. Content Writing and Production
SEO and content writing/production play crucial roles. it's important to recognise the differences between the two.
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