The SEO’s Guide To Not Trusting All Organic Traffic is Right in Google Website owners crave understanding their organic traffic. Google Analytics (GA) and Search Console (GSC) are the go-to tools, but they often leave gaps. Enter the world of “dark traffic” and misattributed sources. This article dives into uncovering the full picture of your …
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Easy SEO Competitor Backlink Analysis in 7 Easy Steps As we all know, backlinks, also known as inbound links, are a crucial factor that search engines consider when determining a website’s authority and relevance. Simply put, the more high-quality backlinks a website has, the higher it’s likely to rank. This is where competitor backlink analysis …
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Alt text remains important for SEO, but its role has evolved. Google’s John Muller clarifies alt text is a factor for image search ranking, not general web search ranking. It helps search engines understand image content for relevant searches. But let’s be clear alt text is not the Biggest SEO Booster: Compared to high-quality content and …
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Using Canonical URLS in your SEO best practices Canonical URLs should be in your arsenal of SEO best practices. When your website has duplicate content – search engines get confused and might not show content to the world. Yep, those are the articles stuck in crawled, not indexed or Google found another canonical and used …
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What are Long Tail Keywords? Long Tail keywords for search engine optimisation (SEO), are the golden ticket to success. But not all keywords are created equal. While high-volume, single-word keywords like “shoes” or “fitness” might seem like the ideal targets, the reality is that they are often fiercely contested by large, established websites with extensive …
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